The Japanese design studio we+, founded in Tokyo by Toshiya Hayashi and Hokuto Ando, tells its story and how “Straordinaria”, the site-specific installation created for FEC and Elica on the occasion of the Fuorisalone 2024, was born.
Can you please introduce yourself and the story of we+?
we+ is a contemporary design studio founded in 2013 in Tokyo by Toshiya Hayashi and Hokuto Ando. Our mission is to create new perspectives and values through research and experimentation. Our projects stem from constant research both in Japan and abroad. Thanks to these experiences, we’ve had the privilege of collaborating with various companies and organizations, contributing to research and development projects, commissioned installations, branding, product ideation, spatial design, and art direction.
What distinguishes your daily work?
We value research and experimentation. We integrate logical thinking, such as analyzing the client’s history and social context, with a hands-on approach to fieldwork and material experimentation. Our goal is to explore new expressions and possibilities to achieve alternative designs.
Can you explain more about “Straordinaria”, the installation that you are exhibiting at Fuori Salone at Palazzo Litta?
“Straordinaria” is inspired by the delicate formation of ‘clouds’ caused by the collision of warm and cold air. The installation consists of countless translucent mesh fabric cylinders suspended from above, creating an ethereal flow of subtle shades in space. These cylinders, slightly colored in some sections, evoke sensations of ‘air’ and ‘heat.’ The experience will be akin to strolling through the clouds, inviting viewers to harmoniously merge with the surrounding environment and immerse themselves in the elegant interaction of ‘air’ and ‘heat,’ discovering a world of unique sensations.
How will the public be engaged in the installation?
This installation offers the public an engaging experience where colors surprisingly change depending on the viewing angle, location, and distance to the artwork. By altering these factors, viewers can appreciate a variety of expressions. Stepping into the pathway within the installation, surrounded by the artwork from all directions, will be like taking a walk through a vibrant cloud of colors.
What do you expect from this experience in Milan with Elica and Fondazione Ermano Casoli?
Through the immersive experience we’ve created, we aim for the rebranded concept of Elica to intuitively resonate with visitors. Furthermore, we are delighted that this collaboration serves as an opportunity to deepen our relationship with Fondazione Ermano Casoli too.
