Middle-Earth. A journey inside Elica is the title of the project that photographers Fabio Barile and Francesco Neri realized for Elica, curated by Marcello Smarrelli and Alessandro Dandini de Sylva. This is a commission to the two photographers to realize a reportage in three offices of the Elica Group around the world: Querétaro (Mexico), Shengzhou (China) and Fabriano (Italy). The aim is giving complexity back to a multinational whose definition goes beyond the “company” one. It is a context in which people working there have their own identity, which the photographers’ lens investigates without rhetoric. Thirty shots showing faces, working spaces and landscape characterizing the places where the plants are located, document the constant interaction and dialogue of photographers, characters, and setting.

The shots were exhibited at Elica’s Showroom on the occasion of Fuorsisalone 2014, a collateral event to Milan Salone del Mobile; the arrangement was curated by the architecture firm stARTT.

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