Wednesday 9 November, on the premises of the Sole 24 Ore in Milano, Deborah Carè, director of Fondazione Ermanno Casoli and Brand Marketing Manager of the Elica Group, and artist Sissi will give a lecture to the participants in the Master’s degree in Art Economics and Management, organized by Sole 24 Ore. The Master’s degree aims to train professionals capable of developing and improving Italy’s art and art heritage “system”, offering occasions of direct encounter with the main professionals of this field, that can present their first rate experiences to the class.

On this occasion Deborah Carè will explain how and why art represents such an important resource for companies, a resource that can give place to alternative strategies, positively affecting the company and the people working there.

Sissi, currently working on a project for Elica, curated by Fondazione Ermanno Casoli that will be presented at the next Salone Internazionale del Mobile, will explain from an artist’s viewpoint the motivations and the implications of an effective collaboration between an artist and a company.

www.formazione.ilsole24ore.com/bs