On the occasion of EXPO 2015, Elica and Fondazione Ermanno Casoli chose to support Save the Children activities on education and food security. They did it by presenting Sillage, a project by artist Ettore Favini curated by Marcello Smarrelli, in the Save The Children pavilion. The project title comes from the perfume terminology: it describes the scent that perfumes leave all around us, which can overcome boundaries and spread to the surrounding environment. In line with this definition, Sillage is a four-step, constantly changing work in progress that gradually transforms and becomes abstract, until it turns into a perfume scent.
Firstly, Favini created some sculptures by using Elica’s hoods shells (Edith, Seashell, Audrey); secondly, 5 kinds of crops have been planted (barley, oat, almond, fennel, anise) inside the sculptures, which have been turned into “vases”; thirdly, the essences that had been growing for months thanks to experts’ knowledge, became a new scent for Marie, the Elica scent diffusor. As the final project step, Ettore Favini designed a special cover for the above mentioned diffusor: a still life deconstructed image obtained by taking a picture of the composition made of the plants that had been growing for the Expo six months. Therefore, Sillage is a complex project: a ground-breaking design product, an artwork, a tool to connect with the Save The Children issues and, generally, to EXPO 2015’s – Feed the Planet, Energy for Life.
The Sillage culminating point will be the launch scheduled for Wednesday, September 30th in Milan, at Palazzo Visconti: a fancy location where more than 150 Elica’s international customers, journalists and several other guests will be present; artist Ettore Favini and Save the Children representatives will participate, as well. Based on the inputs and state passages multiplicity that Sillage proposes, the event will re-create a multisensorial, multiform, and emotional environment.